Callisons Invests in READ Center


March 7, 2018

We are proud to announce that we have partnered with Rural Education And Development (READ) India to establish a READ Community Library and Resource Center in the village of Masauli. This comes as a part of our involvement in the Shubh Mint program in partnership with Wrigley Mars Confectionery in India. We and READ believe that empowering rural communities is critical to alleviating global poverty. Together, we envision a world where individuals, families and entire communities have access to the knowledge, resources, and opportunities necessary to build more prosperous futures. The village Masauli was identified as an ideal location because it is located in the heart of one of the mint growing regions within India which is a vital area of Callisons business.

Jeff Johnson, Vice President at Callisons was present at the opening ceremony in Bagadaon. Following the event he said “This is a very exciting day for Callisons. The mint growing districts of India have been a very important area for our business; having the chance to invest in a community within these regions is an opportunity we could not pass up. We look forward to seeing the people of this community develop the skills and gain access to resources that will ultimately improve their quality of life.”

What is a READ Center?

These centers are designed to be a safe and equalizing space that provides educational resources for all ages in rural communities. READ Centers feature a library, training/conference hall, information and communication technology rooms as well as women’s and children’s sections. Each center offers training and comprehensive programs to thousands of individuals each year focusing on the areas of livelihood skills, micro-enterprise development, literacy, women’s empowerment, youth empowerment, health education and technology. The goal of the READ Center is to improve the quality of life for the individuals that participate and better prospects for the future – particularly for women and children. For more information please visit the READ Global website, HERE.